Population growth and rising incomes are expected to put 3 billion more people in the global middle class by 2030. On the one hand, an expanding middle class signals a better quality of life for many families and exciting growth opportunities for companies. On the other, demand for everyday products will soar, putting unprecedented and unmanageable stress on our sources of food, water and materials.
Imagining Tomorrow’s Markets
Through Tomorrow’s Markets, WRI’s corporate sustainability experts examine the threats of growing consumption and the innovative business models that work in a resource-constrained world. The vision of the project is to understand the nature of a future economy that supports human development, environmental stewardship, and business success.
Business leaders of the future will need to serve more customers with a fraction of the natural resources that they use today. This will be their moonshot, and WRI intends to support this transformation with rigorous research and expert thought leadership.
Initial findings from this research will be published in the fall of 2016. Check back for updates as our research unfolds.