New Ventures India, part of WRI’s center for environmental entrepreneurship, and CDF-IFMR convened a workshop in Mumbai earlier this summer to address the barriers to the clean energy industry serving India’s rural poor. Representatives from every major clean energy company in India joined senior executives from corporations with rural marketing and distribution expertise, representatives from Indian regulatory bodies, and end-user consumer financing experts at the event.
Clean energy products, such as solar cookers, and services, such as renewable energy, have the potential to provide power to India’s rural poor without the negative environmental effects of traditional fuel sources. Tapping into India’s Base of the Pyramid (BoP) market can also create profits for companies providing these clean energy products and services. So why hasn’t this market taken off yet in India?