Today marks the 20th anniversary of the first World Water Day, an international celebration designed to draw attention to the importance of freshwater resources. However, for a large and growing proportion of the world’s population, every day is a World Water Day. Difficult, complex water challenges including drought, groundwater depletion, pollution, and clean drinking water availability are growing in urgency and seriousness all around the world. Some even argue that we should boycott World Water Day – that our water problems are too serious to try and confine to a single day.
Although it’s true that we must keep water in mind during the other 364 days of the year, World Water Day can be useful. It helps raise awareness and serves as an annual reminder of the water problems we must collectively solve. Plus, picking a single theme – this year’s is cooperation – helps break down a very complex topic into more accessible, comprehensible pieces.
In keeping with the theme of helping make complex issues more approachable and understandable, WRI is marking this year’s World Water Day by launching the first in a new series of videos we’re calling “What’s the Big Idea?” These brief videos will feature WRI staff members explaining some of the complex, global challenges we are working to understand and solve. Our first “What’s the Big Idea?” video explains the concept of water risk and the array of challenges it poses. We also highlight a potential solution: WRI’s Aqueduct mapping tool, which helps companies, investors, governments, and others better understand and manage their water risks.
In January, Brian Richter, director of freshwater strategies at The Nature Conservancy, spelled out four water resolutions through a thought-provoking series of blog posts. One of those resolutions was to better understand and communicate the differences between water use and water consumption. This is a particularly important issue, as there has been a lot of discussion lately about water scarcity, water stress, and the risks associated with them.
So what do ”water use” and “water consumption” mean?
“Water use” describes the total amount of water withdrawn from its source to be used. Measures of water usage help evaluate the level of demand from industrial, agricultural, and domestic users. For example, a manufacturing plant might require 10,000 gallons of freshwater a day for cooling, running, or cleaning its equipment. Even if the plant returns 95 percent of that water to the watershed, the plant needs all 10,000 gallons to operate.
“Water consumption” is the portion of water use that is not returned to the original water source after being withdrawn. Consumption occurs when water is lost into the atmosphere through evaporation or incorporated into a product or plant (such as a corn stalk) and is no longer available for reuse. Water consumption is particularly relevant when analyzing water scarcity and the impact of human activities on water availability. For example, irrigated agriculture accounts for 70 percent of water use worldwide and almost 50 percent of that is lost, either evaporated into the atmosphere or transpired through plant leaves.
On February 20, WRI President Andrew Steer participated in event with GreenBiz CEO Joel Makower at the annual GreenBiz summit in New York City. This post builds off that discussion.
Sustainability has become a major business buzzword in recent years. For many, though, it’s still viewed as a philanthropic initiative, disconnected from a company’s core goals, or even a burden that competes with other strategic priorities. That must change.
Fortunately, more leaders are recognizing sustainability risks. At the World Economic Forum in Davos last month, leaders in business, government, academia, and civil society named climate change and water supply as two of the top five global risks facing companies today—and with good reason.
Extreme weather and climate impacts are becoming increasingly common and carrying a significant economic toll. According to the insurance group Munich Re, the number of weather-related loss events over the past three decades has quintupled in North America, quadrupled in Asia, and increased in Africa, Europe, and South America. In the United States alone, 11 events crossed the $1 billion mark in losses in 2012. Hurricane Sandy cost U.S. taxpayers more than $60 billion, striking at the heart of a heavily populated business and financial zone. And, drought in the United States is expected to cost 1 percent of the annual GDP, making it one of the most expensive natural disasters in the country’s history.
Likewise, water risks are increasingly on companies’ radars. More than 1.2 billion people are already facing water scarcity. By 2025, two-thirds of the world’s population will likely experience water stress. According to a 2012 report by the Carbon Disclosure Project, the associated costs of water events for some companies reached $200 million, up 38 percent from the previous year.
So, how can companies link these risks to corporate strategy? How can they push the management of sustainability issues into the center of businesses’ strategic decision-making?
At the World Economic Forum in Davos two weeks ago, I was struck by how often the issue of water risk was raised by business executives. As the global economic turmoil is receding, many CEOs and global leaders are turning to other threats—and water is high on the list. For the second year in a row, water crises were named among the top four global risks at the WEF.
It’s easy to see why. More than 1.2 billion people already face water scarcity. By 2025, two-thirds of the world population will experience water stress. That’s largely due to population increase and climate change, but also behavior patterns: Water use grew twice as fast as population growth in the 20th century. The “food-water-energy nexus” was one of the top four megatrends to watch in the recently released Global Trends 2030 report by the U.S. National Intelligence Council.
CEOs increasingly recognize that water is essential for their business models and economic growth. Disrupted availability of affordable, clean water leads to business interruptions, increased commodity costs, and reduced earnings. The extreme drought gripping much of the United States is likely to cost up to one percent of GDP, potentially making it the costliest natural disaster in U.S. history.
Some people say that water is the oil of the 21st Century. If only water were that simple.
Water is very complicated. It’s affected by large-scale issues like climate change and globalization. International commerce moves virtual water (the water it takes to grow or produce a product) from farms in Brazil to grocery stores in China and Egypt.
But water is also inherently local, impacted by site-specific weather, geography, and other environmental and land use conditions. Managing and using water, then, requires understanding it in its full geographic context.
Today, WRI is launching its new Aqueduct mapping tool to do just that. Aqueduct provides businesses, governments, and other decision makers with the highest-resolution, most up-to-date data on water risk across the globe. Armed with this information, these decision-makers can better understand how water risk impacts them—and hopefully, take actions to improve water security.
This story is part of the “Aqueduct Sneak Peek” series. Aqueduct Sneak Peek provides an early look at the Aqueduct team’s updated global water risk maps, which will be released in January 2013.
The days leading up to Hurricane Sandy’s landfall were a testament to the power of global data systems in helping to understand and manage risks that natural phenomena can create. A vast, worldwide network of weather monitoring stations and sophisticated remote sensing allowed meteorologists to track and predict Sandy’s progress—and give ample warning to those of us in the hurricane’s path.
The map below is one way to visualize the global data network that makes such analysis possible. It shows Integrated Surface Database (ISD) stations, a widely distributed network of weather stations that all report regularly to a centralized hub.
This piece was co-authored by Lijin Zhong, Senior Associate from the WRI China office
The Yellow River has played a critical role in the growth and prosperity of Chinese civilization for thousands of years. But today, the Yellow and the people who depend on it face severe challenges. Stress of limited water resources, pollution, and flooding pose significant risks to communities and businesses that rely on the river. As these stresses grow, China’s water managers and users face the daunting challenge of implementing policies that balance economy, ecology, and community.
There is no shortage of troubling statistics to prove that water management is a global challenge. About 1.2 billion people currently face water scarcity, and a population expected to grow to 9 billion by 2050 will put increased strain on already pressured water supplies worldwide.
But while the water challenge is truly global, it also demands solutions that are tailored to local conditions. Availability, use, and quality of water vary dramatically from place to place.
They also teach another lesson: Natural resource challenges like water scarcity cannot simply be viewed as environmental issues. They are real, material drivers of risk that governments, businesses, and investors must carefully consider in the context of the global economy.