Charts & Maps for The Next 4 Billion: Market Size and Business Strategy at the Base of the Pyramid

Africa: BOP Spending and Population (% of BOP Total)

Asia: BOP Spending and Population (% of BOP Total)

BOP Market - $5 Trillion: Total by Income Segment

BOP Market by Income Segment: Africa - $429 Billion

BOP Market by Income Segment: Asia - $3,470 Billion

BOP Market by Income Segment: Eastern Europe -$458 Billion

BOP Market by Income Segment: Latin America and the Caribbean - $509 Billion

BOP Spending on Information and Communication Technology (ICT)

Brazil: Total BOP ICT Spending by Income Segment

Brazil: Total BOP ICT Spending by Income Segment

Cameroon: Urban and Rural BOP Spending on Information and Communications Technology (ICT)

Cameroon: Urban and Rural Spending on Health Care

Cameroon: Urban and Rural Spending on Transportation

Estimated BOP Market by Sector: $5 Trillion

Estimated BOP Market by Sector: $5 Trillion

India: Total BOP ICT Spending by Income Segment

India: Total BOP ICT Spending by Income Segment

Mexico: Sector Shares Vary with Income: Share of sector Spending Indexed to the Share of the Poorest Segment

Nigeria: Total Spending by Income Segment

Russia: Profile of Total ICT Spending and ICT Household Spending by Income Segment

South Africa: Profile of Total ICT Spending and ICT Household Spending by Income Segment

Ukraine: Total BOP Spending by Income Segment