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Home / Publications / Markets & Enterprise / The Next 4 Billion

Nigeria: Total Spending by Income Segment

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October 14, 2008
Tags: development nigeria poverty
Nigeria: Total Spending by Income SegmentView Large Size

The composition of BOP markets differs markedly across countries. Some, like Nigeria’s, are concentrated in the lowest income segments of the BOP.

Related Information
  • The Next 4 Billion: Market Size and Business Strategy at the Base of the Pyramid
    Allen Hammond, William J Kramer, Julia Tran, Rob Katz, Courtland Walker
    March, 2007
  • Taking a market-based approach to poverty reduction
  • NextBillion: Development Through Enterprise

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  • The Next 4 Billion: Market Size and Business Strategy at the Base of the Pyramid
  • Taking a market-based approach to poverty reduction
  • NextBillion: Development Through Enterprise
  • Markets & Enterprise
  • Estimated BOP Market by Sector: $5 Trillion

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