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Estimated BOP Market by Sector: $5 Trillion
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Sector markets for the 4 billion BOP consumers range widely in size.
Related Publication:
The Next 4 Billion: Market Size and Business Strategy at the Base of the Pyramid
Topics:
development
poverty
Topic Areas
Climate, Energy & Transport
Governance & Access
Markets & Enterprise
People & Ecosystems
All projects
Charts and Maps
Estimated BOP Market by Sector: $5 Trillion
Africa: BOP Spending and Population (% of BOP Total)
Asia: BOP Spending and Population (% of BOP Total)
BOP Market - $5 Trillion: Total by Income Segment
BOP Market by Income Segment: Africa - $429 Billion
Related Links
What BOP markets look like
Development Through Enterprise/NextBillion.net
Markets & Enterprise
Ukraine: Total BOP Spending by Income Segment
South Africa: Profile of Total ICT Spending and ICT Household Spending by Income Segment
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