Last week, our New Ventures Mexico team announced the creation of Las Páginas Verdes ("Green Pages"), the country’s first sustainable products and services guide aimed at helping consumers make sustainable decisions about their purchases.
Key features will include:
- A free listing of hundreds of companies that provide sustainable substitutes for common products
- An online version with search capability
Formatted to be as easy to use as the Yellow Pages
[img_assist|nid=9263|title=Sample Entry|desc=|link=none|align=left|width=269|height=175]Las Páginas Verdes is a major milestone in
Las Páginas Verdes was created with the idea that a demand for sustainable products and services existed in
The result is a new guide intended to be a user-friendly tool that essentially does the research for the consumer, thereby connecting the kind of sustainable businesses mentored by New Ventures Mexico with the national marketplace. This connection breaks through the bottleneck caused by low consumer awareness and could help drive a new culture of sustainable consumption in
Of course responsible consumerism is no panacea for the major environmental challenges we face, and should not be sold as a feel-good substitute for effective regulation or conservation efforts. It is just one crucial component of a larger change in the way we think about Earth's limited resources and the well-being of people who use those resources; whether they are next door or 5,000 miles away.
More than anything, Las Páginas Verdes is intended to help catalyze this overdue mentality by giving consumers in